Æ÷·³´º½º
[¾Æ½Ã¾Æ°æÁ¦ ȲÁØÈ£ ±âÀÚ] Àεµ³×½Ã¾Æ ±¹¿µÇ×°ø»ç °¡·ç´ÙÀεµ³×½Ã¾ÆÇ×°øÀº ¿µ±¹ÀÇ ¸í¹® Ã౸Ŭ·´ ¸®¹öÇ®(Liverpool)°ú '±Û·Î¹ú °ø½Ä Ç×°ø»ç(Global Official Airline)' ÆÄÆ®³Ê½Ê Çù¾àÀ» ü°áÇß´Ù°í 20ÀÏ ¹àÇû´Ù.
¸®¹öÇ® °ü°èÀÚ´Â "À̹ø ÆÄÆ®³Ê½Ê ü°á·Î ¾ç ÃøÀº ¾ÕÀ¸·Î 3³â°£ ÁÁÀº ÆÄÆ®³Ê °ü°è¸¦ ¸ÎÀ» ¼ö ÀÖÀ» °Í"À̶ó¸ç "³»³â ÇÁ¸®½ÃÁðÅõ¾î(pre-season tour)¸¦ Àεµ³×½Ã¾Æ¿¡¼ °³ÃÖÇϱ⸦ Èñ¸ÁÇÑ´Ù"°í ¸»Çß´Ù.
¸®¹öÇ® ÀÌ¾È ¿¡¾î(Ian Ayre) ´ëÇ¥´Â "¸®¹öÇ® Ã౸ Ŭ·´Àº °Å´ëÇÑ ±¹Á¦ÀûÀÎ ÃßÁ¾ÀÚ(huge international following)¸¦ °¡Áö°í ÀÖ´Ù"¸ç "¿ì¸®´Â Àεµ³×½Ã¾ÆÀÇ ºü¸¥ °æÁ¦ ¼ºÀå¿¡ ±â¹ÝÇØ ´Ù¾çÇÑ ºÐ¾ß¿¡¼ °¡·ç´ÙÀεµ³×½Ã¾ÆÇ×°ø°ú Çù·ÂÇϱ⸦ ¹Ù¶õ´Ù"°í ¹àÇû´Ù.
¿¡¹Ð»þ »çŸ¸£(Emirsyah Satar) °¡·ç´ÙÀεµ³×½Ã¾ÆÇ×°ø ȸÀåÀº "Àü ¼¼°èÀûÀ¸·Î ¸¹Àº ÆÒÀ» °¡Áø ¸®¹öÇ®°ú À̹ø Á¦ÈÞ·Î ±¹Á¦ ½ÃÀå¿¡¼ Å« È«º¸È¿°ú(great exposure)°¡ ±â´ëµÈ´Ù"°í ¹àÇû´Ù.
°¡·ç´ÙÀεµ³×½Ã¾ÆÇ×°øÀº Àεµ³×½Ã¾Æ¸¦ ´ëÇ¥ÇÏ´Â ±¹¿µÇ×°ø»ç·Î¼ ÇöÀç Àü¼¼°è 19°³, Àεµ³×½Ã¾Æ ±¹³» 31°³ µµ½Ã¸¦ ÀÕ´Â °·ÂÇÑ ³×Æ®¿öÅ©¸¦ º¸À¯ÇÏ°í ÀÖ´Ù.
ƯÈ÷ 2009³â SKYTRAX»ç 4µî±Þ ÀÎÁ¤, 2010³â 'The World¡¯s Most Improved Airlines' ¼ö»ó µî °íÇ°°Ý ¼ºñ½º¸¦ Á¦°øÇÏ´Â Ç×°ø»ç·Î ¼ºÀåÇÏ°í ÀÖ´Ù.
ȲÁØÈ£ ±âÀÚ rephwang@
<¨Ï¼¼°è¸¦ º¸´Â â °æÁ¦¸¦ º¸´Â ´«, ¾Æ½Ã¾Æ°æÁ¦(www.asiae.co.kr) ¹«´ÜÀüÀç ¹èÆ÷±ÝÁö>